Our Management Team
Converging from prestigious and highly experienced backgrounds,
here is our board of executive officers.
Chee Boon Chiew
Chief Executive Officer & Chairman
Chee Boon Chiew has served as our Chief Executive Officer since December 1, 2017. Mr. Chiew has experience in business expansion and identifying new high-growth strategies. His global experience in sales, management, communications and strategic planning is a great contribution to our organization. Mr. Chiew was the Executive Director of Donut Empire in 2007. Mr. Chiew was responsible for orchestrating the acquisition of Munchy Donut and from there built 13 donut outlets in Singapore in a short span of 6 months. Subsequently and with Mr. Chiew’s network connections in Asian and expertise, the business expanded into Malaysia, Indonesia, Dubai, Saudi Arabia and India, eventually increasing its sales volume five-fold. From 2011 to the October 2017, Mr. Chiew was the Executive Director of SGI Holdings and Group of Companies; from 1992 to 2002, he was the Managing Director of Forever Living Products Singapore, Malaysia and Brunei; from 1983 to the 2015, he was the Founder and President of Gold Lion Business School. Mr. Chiew has attained a Diploma in Electronic and Electrical Engineering from Singapore Technical Institution.
Yi Luo
Chief Financial Officer
Yi Luo has served as our Chief Finance Officer since February 1, 2018. From 2013 to 2017, Mr. Luo was the Managing Director of Guangdong Jinshi Capital Co., Ltd. He was the Senior Manager of Marcum Bernstein & Pinchuk LLP Guangzhou office from 2008 to 2013 and the Senior Auditor of Price Waterhouse Coopers from 2004 to 2008. Mr. Luo graduated from Sun Yat-sen University with a Bachelor of Accountancy and had completed the EMBA course from the same university. He has also achieved Qualification Certificate of Independent Director from the Shanghai Stock Exchange. He is a qualified AICPA, AUICPA, ACCA and also obtained the Securities Qualification Certificate. Yi Luo is not a director of the Company.